Brand Overview
Hallmark Homecare
NOTE: This is an “Emerging/Developing Brand”. It may be a great fit for your candidate but it is a higher risk with limited franchisees and validation. Talk directly with the Development Representative to understand their brand and presenting it effectively.
Hallmark Homecare is different than all other homecare franchises. They are a referral agency for caregiver recruitment and client matchmaking.
Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces.
- Clients save money, receive better care, and have more control.
- Caregivers earn higher wages and enjoy apreferred work arrangement.
- Franchisees enjoy handsome profits and make a difference in the lives of others.
Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, they have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.
The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes.
Ideal Candidate:
The ideal candidate will be passionate and dedicated to making a difference in the lives of others as acommunity connector. Business development and direct sales in their local community is critical for success.
Ideal franchisees should be solid communicators, networkers, and relationship builders. While human resources, healthcare, medical sales experience is not required, it is helpful.
A full-time, dedicated effort must be made to marketing and sales, whether the franchisee hires out this role or does it themselves. There are multiple marketing strategies for recruitment efforts. However, initial success comes from “old school” sales tactics, such as relationship building, networking, and more, among the healthcare sector of their community.
To buy a franchise with Hallmark Homecare, Inc, you’ll need a minimum net worth of $200,000. Creative Colors International a franchise fee of $59,500. They also offer a discount for veterans.
