Brand Overview

Hommati

Hommati was created to help real estate agents take advantage of a fast-changing marketplace and utilize the most innovative technology available, to help them build and promote their own personal brand, while at the same time, promote their listings. Hommati has discovered a direct correlation between the amount of time a potential buyer spends looking at a listing online and whether that buyer converts into an inquiry for the agent. With the dynamic visual content Hommati provides, inquiries are increasing by as much as 403% as compared to listings that only use photography. Further, Millennials will become 53% of all home buyers by 2025. Millennials were weaned on technology, are more tech savvy and visually-based Real Estate Agents who adapt to this changing marketplace will do very well as opposed to those who do not.

Hommati has leveraged their buying position as a national brand and they offer a listing package that includes a 3D Tour, VR Tour, Aerial Video, HD Photography, Floor Plan, Brochure Creation and a Video slide show for only $299, which is not much more than what many agents are paying for photography alone. 3D Tours can also help agents save time. Instead of taking buyers out to physically show them 10 homes, they can ask buyers to review the 3D Tours first and then take them out to show them the top two or three homes they are most interested in.

Hommati is a very attractive franchise model. Less than $70K total investment, non-brick and mortar, no employees necesary, low cost of goods sold, high margins, low monthly overhead and it has the allure of doing 3D scans and flying drones. They receive 500% more requests for information each month than many other franchise systems. They are a franchise that gets candidates very excited and extremely interested. They have no national competition and are the only franchise that exists in this footprint. They have some of the highest conversion ratios in the industry. First clals to Applications 56%, Appliactions to Discovery Days, 37%, Discovery Days to franchises awarded, 90%. Nearly 1 out of 5 qualified referrals ends up in a broker commission.

Their founder is a serial entrepreneur/franchisor who believes in setting the trend rather than following them. He creates predictive models based on demographic shifts and trends and then determines the best business model to take advantage of the upcoming trends. He has owned 11 different franchises, served as a franchise consultant, and has created multiple franchise systems as the pioneer of new industries such as Comfort Keepers that he founded and grew 759 franchise units in 46 states, seven countries and $350 Million in annual revenues in less than seven years. He personally performs all first calls, second calls, and conducts the Discovery Day.

To buy a franchise with Hommati you’ll need a minimum net worth of $100,000 Creative Colors International a franchise fee of $39,900. They also offer a discount for veterans.